Stuart Ruff-Lyon, CMP, DES has worked in the events and hospitality industry since 1998 and joined RIMS in 2012 as Director of Meetings and Events, was promoted in 2016 to Vice President, Events and Exhibitions. and was promoted to Chief of Events and Sales in 2022. Stuart is passionate about business events and is an advocate for strategic events that increase revenue, grow brand exposure, and support the goals and objectives of RIMS. He currently oversees event sponsorship sales, attendee acquisition strategies, and all content for RIMS RISKWORLD. Ruff-Lyon is the lead liaison to the Exhibits Advisory Committee (EAC) and the Annual Conference Programming Committee (ACPC), and leads a team of 9 professionals. Stuart is a Certified Meeting Professional (CMP) and serves on business event advisory boards for the cities of Denver, Chicago, San Francisco, Philadelphia and Anaheim. He also served as the 2020 Chair of the Board of Directors for the Professional Convention Management Association (PCMA). On the PCMA BOD, Ruff-Lyon oversaw strategic planning and global development strategies.