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Choosing the right keywords and keyword phrases is an important part of any SEO strategy. It is the way to attract the right audience to your website. You will have to do some research to find keywords that your target audience uses.  Get them right and Google will understand what your content is about and rank it so people can find it when they type in a search query. The following tips will help you to identify some keywords and find new ones but you will need to use a purpose-built keyword research tool to evaluate the terms you’ve chosen.  Put yourself in your customers’ shoes When you’re creating your list of keywords, you need to think, ...
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It goes without saying that preparing for a divorce is an emotionally trying time. You may feel completely overwhelmed and want to stick your head in the sand rather than facing the situation.  You may have recently discovered that your spouse of many years has been cheating on you for some time. Taking the following steps will put you in a stronger mental position and prevent you from making hasty decisions you may regret later.  Do some financial planning ahead of time You may have had suspicions your spouse was cheating and installed the Spy Phone free tracker app software on his android phone. By tracking his movements, you were able ...
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Filing season is often a stressful time for taxpayers and it is easy for mistakes to happen. Perhaps this is as simple as receiving another tax document after you file your return. Most small issues are easy to resolve and you don’t need to lose any sleep over them. Here’s what to do if you discover you made a mistake on your taxes.  Common tax mistakes One common mistake is not to include certain necessary information. If you’re filing your return electronically, you will likely be notified right away if you make a mistake such as leaving out information. If you make a mistake while filing on paper, this could delay the time it takes you to get a refund ...
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People spend at least one-third of their adult life working. Office design is, therefore, an important concept in keeping productivity levels at an optimum. When the work environment is not conducive to comfort, productivity suffers.  This means that optimization of this space alone will be a strong contributor to improved performance. Looking after people’s health should then be a priority, but office design is a concept that is often overlooked in terms of employee wellbeing . This quick guide is intended to overcome some of these issues. Clean air is vital Clean air in the office space is probably one of the most vital elements in the office ...
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Finding out how much your business is worth is important for various reasons. For example, if you want to sell your business, your business valuation will determine the price you can sell it for. There are various methods used to determine how much your business is worth, most of which involve its financial history and cash flow projections.  An asset-based valuation An asset-based valuation looks at your business assets and liabilities. Your business assets are what it owns, such as the equipment or inventory. After all, someone buying your business would have to buy all of this if starting a business from scratch. The business is, therefore, worth ...
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Expectation of visitors can cause loads of excitement, and sometimes a little bit of anxiety. Everyone wants to put their best foot forward to create a lasting, positive impression. The good news is that you can impress guests with simple, old-fashioned hospitality to make them feel welcome.  Make their stay comfortable, entertain them with good food and company, and go the extra mile as you would for anyone who is important. You can also impress them with your home décor as well as a warm attitude. The décor goes a long way You don’t have to spend loads of cash to impress visitors, but maybe a little cash to decorate your home will go a long way. ...
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The sales team is a crucial spoke in the wheel of profitability for any business anywhere. Much like with any other department, the sales team works best when accorded some autonomy to do their work.  As a boss looking to keep in touch with all corners of the business, it’s important to monitor the team in one way or another. Monitoring the sales team is not illegal. It is an employer’s right and responsibility.  For employers looking for unique, non-invasive ways to keep the sales team in their eye-field, the ideas below are effective options. Locate them using their mobiles Whether they are cold calling sales leads in-house or out on sales ...
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If you’re running a business, you’ll know that your online presence is a greater imperative now than it ever has been. Most people rely on their smartphones to help them find goods and services. When your name doesn’t feature in an online search, you’re losing out on potential income. Enter Google My Business, the ideal tool to get your business noticed. But what is it, and how does it work? Google My Business explained Google My Business is a free tool offered by Google that allows you to register your business in an online directory. It works across different Google sites, including Google Search, Mobile or Local Search, and Google Maps. ...
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As workers across the United States start coming back to work post-lockdown, employers everywhere are grappling with the new responsibility of making sure that workplaces are safe to inhabit. Most states have issued new safety and operation rules for companies, as have the government and the CDC.  For any employer, all the information can be overwhelming to dig into. If you are an employer in this situation, these are the major tips to follow when preparing your workplace for operation post-lockdown. Start with disinfecting the workplace The first thing to do for any employer is to disinfect the workplace before workers can come in. This will ...
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It might not have been your plan, or it could have been your choice. Either way, you’re approaching your retirement as a single person. You’re not alone. Given rising divorce rates, there are more single retirees than ever before. Retiring single has financial implications since you don’t have a spouse or partner with whom you can pool your resources. However, that doesn’t mean that you can’t have a fulfilling, secure retirement. There are just a few extra things you need to take into consideration: Get advice Too many retirees, single or not, make the mistake of managing their retirement investments on their own. With so many more options on the ...
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If you have extra dry skin, oily skin or a combination of both, you may feel that a clear skin without blemishes and an even complexion is out of your reach. Here are some ways to get rid of your skin problems and have a skin that feels soft and moist instead of dull, dry or flaky.  Use essentials oils for acne Acne can be unsightly and if it’s left untreated, it can cause scarring and diminish self-confidence. Many people with acne turn to prescription drugs or chemical treatments and harsh chemicals can have serious side effects. Essential oils have the ability to kill bacteria on the skin naturally.  Some essential oils, like lavender, protect ...
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Luggage size matters when you travel and you can pack light without sacrificing comfort or style. If your check-in luggage is too heavy, you will have to pay extra fees. If you have carry-on luggage, weight also matters as you have to carry the bag and be able to lift it into the overhead bin.  Whether you want to travel with only a carry-on or you want to get your check in luggage down to size, these there are many advantages of packing light. If you want to travel light, you need to be well organized and this applies to everything from having the right luggage to the method you use to pack. Here are some tips to help you.  Luggage The weight of ...
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The law relating to signatures goes back centuries. The Statute of Frauds of 1677 is an act of the parliament of England that requires documents to be in writing and signed. It was instituted to prevent fraud and perjured testimony at trials regarding transactions.  What makes a document legally binding? It is often too late to worry about whether a document is legally binding when things have already gone wrong. That is why it is critical to make sure a contract is watertight when it is drawn up and not later.  The services of Net Lawman are a great help, particularly for small businesses, when it comes to creating legally binding documents ...
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Becoming a successful person at home is a challenge. That is just a fact. Our culture revolves around running the corporate treadmill from 9:00 am to 5:00 pm. Employers like smiling extroverts and meetings that are face to face. If you want to step out of that routine, you are going to face some obstacles. However, there are ways to make it work. This article discusses some of them. Determine If Working At Home Is For You In order to decide if working at home is for you, you have to know your situation. Are you a single mom raising several little children with bills to pay? Working at home may not be the best fit. Why? You need the security ...
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You should insure your business using a few simple tips that will help you protect your staff, your building, and your profits. You may need several different types of insurance when you start a new business, and you should expand your insurance coverage as your business grows. Who Should You Buy Insurance From? You need business insurance that was priced by a professional. You should find an agent in the area who can give you good insurance prices, and you should ask this insurance professional if they can compare as many different policies as possible. An independent agent will help you get the best prices, and you can change your policy ...
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Couples in the past have often been left without hope due to the prohibitively high costs of fertility treatments and IVF . Times have changed as certain top clinics have fine-tuned their expertise, protocols and treatments.  Lower costs are the result, which element is used to distinguish certain IVF treatment centers from others. Childless couples can also rely on some medical insurance benefits to take up the slack of costs in some instances, making their dreams of having a biological child more of a reality. New monetary refund should IVF treatment fail New business strategies at renowned IVF treatment clinics are now attracting new patients ...
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Sitting in a pickle when you haven’t got any money saved can be quite terrifying. The worst thing you can do is to panic. When you find yourself in this situation, take a deep breath and think logically.  You may be surprised to find that you have far more options than you previously thought. This is what happens when you remain calm, put on your thinking hat, and start to get creative. You can save the day and start afresh even if you don’t have money saved right now.  Use your car as collateral to access cash Obviously, this option will only work if you do have a car and the title deed to prove that it is registered in your name. You can then ...
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The DMAIC technique allows marketing managers and business owners to expand their campaigns, generate more leads, and add to their company’s bottom line. Using verifiable, measurable data, it is easier than ever to determine the effectiveness of an online marketing strategy and allow for timeous intervention. This Six Sigma methodology encourages the use of the information mentioned above to make informed decisions about your marketing approach, instead of random marketing experiments that do not yield the desired effect. The process is nothing new as it has been around since the 1980s. The difference today is how much hassle technology can take out ...
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When you take that first step out of rehab, you are often filled with hope but also with trepidation and fear. You are embarking on a new journey in your life and physical travel can mirror that. It can help you discover the person you are post-rehab and open up a new world to you.  At the same time, when you are fresh out of rehab, you need to plan carefully and follow all the guidelines you have been given so that traveling doesn’t trip you up but gives you an excellent opportunity to grow.  New Discoveries While traveling, you learn more about how other people live and how they manage to find happiness, even in the harshest of conditions. Sometimes ...
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Staring at the ceiling is a familiar pastime for anyone who struggles to get to sleep. In the time you spend staring at your ceiling while you wait for sleep to take you off to a more peaceful world, you may notice some stains on the ceiling. Yellowish or brownish stains that are rounded and often accompanied by cracked or peeling paint should not be ignored. These stains are a sure sign of water damage and can indicate more serious problems. Ignoring water stains can lead to bigger issues, including damaging the house’s structure and affecting the air quality inside the house. Water damage Water leaks are dangerous. Not only does it lead to water ...
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