My name is Richard Levick, President and CEO of Levick Strategic Communications – and along with Ray Alletto, Vice President for Risk Management at United Rentals, Inc. and Steve Anderson, Executive Managing Director of Beecher Carlson, we will be leading a discussion on managing reputational and headline risk at the 2009 RIMS Annual Conference and Exhibition in Orlando Florida on April 20, from 3:30 to 5:00 pm.
With the expansion of digital and social media – which are increasingly driving “traditional media” coverage – businesses face unprecedented communications challenges that are made all the more critical during crises and litigation.
How do companies demonstrate leadership and protect themselves in the Court of Public Opinion when NGOs and the plaintiffs bar dominate the Internet? How do companies bulletproof their marquee brands in a medium where sources aren’t vetted and innuendo parades as truth? And how can companies limit their liabilities in a digital world where news cycles are measured in minutes rather than hours?
Through a fictional case study inspired by recent events related to the current financial crisis, high-profile recalls, and bet-the-company litigation, Ray, Steve, and I will provide answers to these critically important questions and many others including:
- Understanding headline risk;
- Managing reputational risk;
- Leading communications in digital revolution rather than reacting to it;
- Anticipating crises before they strike;
- Eliminating internal roadblocks to effective decision making; and
- Identifying the most common mistakes made during corporate crises.
Attendees won’t just be passive bystanders; we’ll be asking each of you to roll up your sleeves and get involved. So, I invite all of you to join us in Orlando for a session entitled “Crisis and Litigation – Managing Reputational and Headline Risk in the Internet Age.”
At a time of rapid change and unprecedented reputational risk, knowing how to control your company’s narrative is more important than ever.