Okay, so the user has changed in mindset a lot, becoming radically more of the advocate for immediacy, uniqueness, and trustworthiness. We somehow think we can just flip over to 2021, as if 2020 was a normal year. It wasn’t, and we can’t. What the user needs now, more and more, after the trauma of last year, is the trustworthiness of your site.
If there was time to wander this way and that during 2020, which reflected much of the national consciousness, now it is a determined focus on searcher intent.
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