Stuart Ruff-Lyon, CMP, DES has worked in the events and hospitality industry since 1998 and joined RIMS in 2012 as Director of Meetings and Events, and was promoted in 2016 to Vice President, Events and Education. Stuart is passionate about business events and is an advocate for strategic events that increase revenue, grow brand exposure, and support the goals and objectives of RIMS. He currently oversees event sponsorship sales, attendee acquisition strategies, and all content for both face-to-face and digital events. Ruff-Lyon is the lead liaison to the Exhibits Advisory Committee (EAC) and the Annual Conference Programming Committee (ACPC, and leads a team of 7 event and education professionals. Stuart is a Certified Meeting Professional (CMP) and a certified Digital Events Strategist (DES). He serves on business event advisory boards for the cities of Denver, Philadelphia, and San Francisco. He also is serves as on the meetings professional advisory board for Destination Marketing Association Intl (DMAI), and is the 2019 Chair-Elect of the Board of Directors for the Professional Convention Management Association (PCMA). On the PCMA BOD, Ruff-Lyon works on strategic planning and global development strategies.