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Do you know the difference between the above cries? They were conceived by marketing people. Marketing people like to come up with as many terms as possible that describes exactly the function of products. Take a classic: the pen or Leather Items. The pen can be a gift, premium or give-away. But when do we use which term? In this short blog we like to try it out. So read on quickly if you want to know the difference!

1. 1. Promotional

You give business gifts to existing relations. In addition to your customers, a business gift can also be for partner organizations such as suppliers or your own employees. Promotional gifts are often slightly more expensive, personalized gifts to strengthen the relationship between two parties. With a business gift you show your appreciation for that relationship, which can lead to a closer bond between two parties. It is important to think carefully about the promotional gift you give to whom.

2. Giveaways

Giveaways, also called handouts or giveaways are cheap printed items that are given away to increase brand awareness. Giveaways are often used at trade fairs, conferences or other events. Besides spreading your brand name, you can also use it to break the ice for a good conversation at the fair, or to give a souvenir after a good conversation. A usable giveaway such as a printed pen remains in use for an average of three years. That is three years of brand exposure for the price of one pen!

3. Premiums

Premiums are items that you attach as an extra to the purchase of your main product with the aim of influencing consumer behavior. Good examples of Premium Gifts are an engraved luxury beer glass with a six pack (special) beer or flippo's in a bag of crisps. By means of a well-conceived premium you can just pull a consumer over the line to choose your product! Pay attention, because a premium that is too expensive can come across as a cigar from its own box.

4. Incentives

In essence, an incentive seems like a premium, except that an incentive is intended to stimulate the consumer to buy more. The meaning of the English word "incentive" can be translated into Dutch as a "stimulus" or "stimulating factor". Incentives are always linked to a (customer) action, such as ordering an x ​​number of products. "Buy three six-packs now and get a free beer glass" is an example where the consumer is encouraged to buy several packages. The beer glass is now an incentive instead of a premium.

Whether you want more brand awareness or a closer relationship with your existing customers, there is a suitable gift for every situation. Do you already have a good idea or are you looking for someone who thinks along with you?