What is Geolocalization in Terms of Ecommerce?

By Robert Lear posted 05-20-2021 10:38 PM


The e-commerce platforms connect the world together under one monitor. A brand can sell in all countries of the world, even without manufacturing anything using e-commerce. Many dropshipping experts never invest in manufacturing a single product of their own. They team up with efficient e-commerce service providers and find out what sells best in every country, state, or city. 

They buy from rural vendors and sell to potential customers in one corner of the world, staying comfortably in their office. Geolocalization enables them to understand what people in each location want and why they need the product.

Geolocation and geotargeting forms geolocalization 

30% of consumers in the US use South Korean beauty products and skincare brands and Laneige, Sulwashoo, Innisfree, etc. These brands entered the US market only in the past two decades and used Geolocalization or "area-specific customization" successfully to amass enormous profits. They did thorough research on what is the basic customer need in a particular area. is an expert in doing such work in China and providing Tmall agency services to brands willing to sell through the Tmall or any other platform as such. For example, a person in LA used to luxury beauty products will find Sulwashoo creams at par with luxury French creams. It is priced sky high and provides similar or better benefits. 

On the other hand, a ranch worker in Missouri looks for effective but budget-friendly cream to protect his chapped lips, soles, and drying skin. Affordable Innisfree masks are a boon to them as they work effectively to counter skin damage, be applied easily, and are incredibly cheap. 

Geolocalization - 3 major benefits 

They customize the products to suit the customer's requirement and provide it cheaper than other competitors. For example, the regular blankets that sell in other parts of the world are of little use to Alaskans. Brands sell upgraded, high cold-resistant blankets explicitly designed for the customers there. 

Blankets get sourced from various places like Africa and China to get sold at a reasonably low price. Geolocalization works helps to

  • Find customers and their critical needs.
  • Fulfill their needs better than others.
  • Handle competition easily through low prices

How to use geolocalization?

Select a particular product or city of interest and check what the customers buy most there. Use effective Geolocation tools and Geotargeting tools like Google Analytics or other private Geolocation details providing data analytics tools. 

The data analytics tools will give details regarding the number of visitors, the average time they spent on the website, whether they buy or not, and details regarding their return rate. Map them efficiently to find out what sells best and through whom or which platform - for example, Amazon or a local website. 

Define and understand user persona 

Check where a particular product you want to market sells most in the world and why? Define a clear user persona regarding your customers. Know who is buying the product, what is their age, earning potential, and spending capacity. 

Understand what problem they seek to solve by using the product. Understanding the customer persona clearly will help enormously in Geolocalization, as most of the product customization is done based on the customer persona. 

It also helps in creating targeted promotions using local influencers near and dear to the defined customer personality. Select a particular product or city of interest and check what the customers buy most there. 

Make the world your office

E-commerce makes the whole world a marketplace to sell any product. But, there is no use in selling ice to an Alaskan man in dire need of a blanket. Geolocalization collects data regarding this need for location-specific customers using advanced tools. 

The data they provide help to analyze customers' buying habits. E-commerce linked with geolocalization makes it possible to locate new places globally to find the raw materials, suppliers, and manufacturers to create that product for a cheaper cost, and readily available local partnerships enable smooth product delivery.